Baby photography, and in particular newborn photography, has seen a huge surge in popularity in recent years. As such, more and more photographers are moving into this sector. However, these photographers may lack the specialist knowledge required to ensure the safety and wellbeing of their precious subjects.
As the leading qualification body for professional photographers, it is the responsibility of the Master Photographers Association (MPA) to lead the way in setting safety guidelines and standards for professionals photographing newborn babies.
‘Through our close working relationship with Bounty,’ Clare Louise, MPA CEO commented, ‘the MPA wants to ensure that parents not only receive beautifully crafted images of their baby but can also be confident that their most precious gift is in the safest of hands. Our Newborn Certificate will give this reassurance and peace of mind to parents and added credibility to photographers.’
Awarding winning photographer, and MPA member, Melanie East AMPA, believes the certificate is important. Melanie commented, ‘It’s critical to ensure that clients are confident that they have chosen a photographer who works with the wellbeing of the baby foremost in their mind.’ Melanie will be on stage at The Photography Show on Monday 20th from 11-11.30am speaking about Creativity and Safety in Newborn Photography.
Paul Cooper Hon FMPA Chairman, explained in greater detail, saying ‘To achieve this certificate, members will be required to provide a detailed health and safety document that includes standard sections, such as fire alarms and exit routes, and additional sections such as studio temperature, sanitation, safe use of props and identification of circulation problems that can arise when posing a newborn for long periods of time. A risk assessment will also be included. In addition to these documents, applying members will be required to submit five prints of newborn babies together with ‘before-and-after’ shots to illustrate the safe support of newborn throughout the session.’ He continued, ‘This certification will demonstrate the commitment, skill and professionalism of all the members who achieve it, will distinguish them in a competitive market and is destined to become a benchmark that parents can use to identify responsible photographers.’
Come and see the MPA, on stand (H22) at The Photography Show (Birmingham NEC 18th-21st March), and find out more about what the Association can do for you and the Newborn Certification programme.
About the Master Photographers Association